The City of Newton is a small rural community that is primarily composed of middle class working families. According to the U.S. Census, Newton's 2010 population was 2,849. The 2013 population is estimated as 2,814. The population is projected to be 2,749 in 2018. The median age in 2013 is estimated to be 42.3, compared to a median age of 37.3 years for the U.S. population. This median age is expected to increase to 43.2 in 2018. The U.S. Census reported 1,229 households in 2010 and 1,215 households in 2013. The City is estimated to have 1,192 households in 2018. The current average household size is 2.27 persons and 28 percent of households include children.


Median household income is estimated to be $33,417 (2013). Average household income is estimated to be $47,011 (2013). Per Capita income is estimated at $20,440 (2013). Average home value in 2013 is estimated as $88,766.


More than 36 percent of residents aged 25 years and older are high school graduates. Nearly 10 percent have an associate degree and almost 9 percent has a Bachelor's degree. Nearly 10 percent has a graduate or professional degree.


Many of the employed residents work in the services industry (41.7%). The manufacturing sector employs many residents as well (20.3%). Thirty-eight percent of those employed are blue collar workers and 51 percent are white collar workers.


The residents all fit within the tapestry segment, Heartland Communities. Esri defines this population group as settled and close-knit individuals with a median age of 42.8 years. Approximately half of the residents have already retired, many in the same towns where they have lived and worked their whole lives. Children are found in 30 percent of the households and diversity is minimal with nearly 9 in 10 residents being white. The median household income is $35,160. Because of low home value, their median net worth is $46,091. Forty percent of residents are employed in service industries. The percentage of the population aged 25 or older who has completed high school is higher than the U.S. level, but the percentage who has attended college is significantly lower than the U.S. figure.

 These neighborhoods are found primarily in small towns in the Midwest and South. More than half of the housing units were built before 1960 and home ownership is at 71 percent. Median home value is less than half of the U.S. median and more than three-fourths of the housing is single-family dwellings. Residents invest time and money in their cherished homes and communities. They grow gardens, use riding lawnmowers on their large lots, and tackle home improvement projects. They shop at Ace Hardware, Lowe’s, Wal-Mart and Kmart. Many residents order items from catalogs, QVC and Avon sales reps. Favorite restaurants include Golden Corral and Cracker Barrel. They go hunting and fishing. They subscribe to cable and usually watch news programs and movies on TV.

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